J.K. Rowling announced details about her mysterious Pottermore website yesterday. In a YouTube video, the Harry Potter author described Pottermore as "an online reading experience unlike any other... It's the same story with a few crucial additions."
Built around the Potter books, the site will combine social networking elements and a game-like world with a number of features, such as e-books and additional information she says she's "been hoarding for years." It launches in October.