When you think of babies and fingers, the first thing that pops into your head is probably the YouTube viral video sensation ‘Charlie Bit My Finger’, which is why it’s only fitting that Gerber is using the hit in a viral video campaign of their own for their Gerber Finger Foods.
Perhaps the ad would have been more effective a few years ago, when Charlie Bit My Finger was first going viral, but the 200,000 views they’ve seen so far are certainly nothing to shake a stick at.
What’s your take on Gerber’s use of Charlie Bit My Finger? Is it a good advertisement, or is Gerber a few years late?
